'Whilst baseball might not be of universal appeal, this marks Apple's first involvement in sports broadcasting,' he said. Independent tech analyst, Ben Wood, from CCS Insight, said this was likely just a first step for Apple in the sports broadcasting market. The company has been pursuing streaming of NFL games when the league's 'Sunday Ticket' expires at the end of the upcoming season. The deal also comes as Apple is looking to expand to other leagues.
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The deal was announced by Apple CEO, Tim Cook, at the Peak Performance event, that also saw the unveiling of the iPhone SE, iPad Air and Mac Studio We're proud to make Apple TV+ the home for great baseball moments throughout the season.' 'Baseball has a special place in the heart of so many Apple customers - not just in the United States, but in many countries around the world. 'Just like all baseball fans, we can't wait for the season to open,' said Peter Stern, Apple's vice president of Services. MLB At Bat was one of the first apps to go live on the Apple app store in 2008. Turner Sports will have games on Tuesday nights under a new rights deal that begins this season.Īpple and MLB have been closely aligned for years.
MLB has been exploring selling a weeknight package of games with ESPN reducing its coverage of the regular season to 30 games, mostly on Sunday nights. The agreement also includes the 'MLB Big Inning' weekday show for fans in the US as well as a livestream channel for those watching in the US and Canada.
It is part of a new deal with Major League Baseball, and the Cupertino firms first foray into the live sports broadcasting arena